Course Duration: 60–80 Hours (In-Person Workshops + Online Modules)

Course Description

Targeted at mid-level store managers, this course builds skills in team management, sales forecasting, and store-level strategy execution. Participants will learn to lead sales associates, manage retail budgets, and drive promotional success using data analytics and industry best practices.

Course Objectives

Participants will be able to:

  1. Develop quarterly sales strategies and promotions with ROI focus (CFAS4, CFAS6)

  2. Lead, mentor, and evaluate frontline sales staff performance (CFAS9)

  3. Negotiate supplier partnerships and optimize product displays (CFAS17)

  4. Use store-level analytics to refine marketing and footfall strategies (CFAS12)

Units Covered

  1. Store-Level Sales Strategy and Campaign Planning (CFAS4)

  2. Budget Allocation and Stock Optimization (CFAS6)

  3. Team Supervision and Training (CFAS9)

  4. Supplier Negotiation and Merchandising (CFAS17)

  5. Retail Data Analytics and Customer Feedback Loops (CFAS12)

Assessment Methods

  • Case Studies: Improve underperforming store sections

  • Strategic Plan: Design a promotional calendar for a product category

  • Peer Review: Evaluate team performance and conflict resolution scenarios

Prerequisites

  • Bachelor’s Degree in Business, Marketing, or Retail Management

  • Foundation Level Certification