Course Duration: 40–60 Hours (Blended Learning)

Course Description

This course provides entry-level in-store sales professionals with the essential skills to engage walk-in customers, identify purchase triggers, manage point-of-sale processes, and maintain effective after-sales support. It emphasizes practical, customer-facing techniques relevant to brick-and-mortar retail settings.

Course Objectives

Participants will learn to:

  1. Analyze foot traffic patterns and customer preferences (CFAS1, CFAS2)

  2. Prioritize high-value customer segments and plan daily/weekly in-store sales targets

  3. Use CRM and POS tools to track customer interactions and generate repeat business

  4. Apply ethical sales behavior and legal standards in face-to-face interactions

Units Covered

  1. In-Store Market Research & Customer Insights

  2. Customer Profiling for Walk-Ins and Window Shoppers

  3. In-Store Sales Techniques and Upselling

  4. CRM Use and After-Sales Follow-Up

  5. Sales Ethics and Local Consumer Law Compliance

Assessment Methods

  • Role-Plays: Simulated walk-in customer interactions

  • Quizzes: Visual merchandising, customer journey stages, POS procedures

  • Project: Design a 3-month in-store sales activation plan

Prerequisites

  • High School Diploma